Name of Higher Education Institution:

Kyiv University of Tourism, Economics and Law (Kyiv, Ukraine)

Date of introduction of the module/course

December 2011

Internet address of the module/course

http://wenet.kutep.ua/

Guest Entrance:

Registration for the site

User Name:

-

Password:

-

TITLE OF THE MODULE

Code

Marketing of tourist destinations

Teacher(s)

Department

Coordinating: Oleksandr Budia 
Others: Oleg Parubets

Faculty of International Economic Relations and Management

Study cycle

Level of the module

Type of the module

On the basis of Bachelor's and Master’s

Training

Form of delivery

Duration

Langage(s)

Distant

72 hours

Russian

Prerequisites

Prerequisites: Registration for the site

Co-requisites (if necessary): ID

Credits of the module

Total student workload

Contact hours

Individual work hours

2 credits

72 hours

46 hours (on line)

26 hours

Aim of the module (course unit): competences foreseeen by the study programme

• Studying theoretical foundations of forming and developing marketing of tourist destinations;
• Mastering methodological principles and technological aspects of organization, rendering and promoting resources and services of tourist destinations;
• Mastering organizational and technological principles of creating, developing and operating tourist information centres;
• Acquiring skills in working with systems of e-marketing.

Learning outcomes of module (course unit)

Teaching/learning methods

Assessment methods

• Basic typology of tourist destinations;
• Principles of forming and developing tourist destinations;
• Specific features of tourist zones in destinations;
• Geoinformational and ecological aspects of tourist destinations.

Skills:

• Define and plan development of tourist destinations.

E-Learning, 
Individual work

Quantitative methods of evaluation (in points)

2. Knowledge:

• Specific features of tourism product and its distribution;
• Criteria of tourism services market segmentation;
• Basic strategies of entering tourism markets;
• Principles of establishing marketing complex in tourism.

Skills:

• Analyse marketing environment of tourism destinations.

E-Learning, 
Individual work

Quantitative methods of evaluation (in points)

3. Knowledge:

• Specific features of tourism destinations marketing;
• Possibilities and facilities of positioning and promoting tourism destinations;
• Specific features of pricing policy for services of tourism destinations;
• Distribution channels of tourism destinations services.

Skills:

• Promotion of tourism destinations.

E-Learning, 
Individual work

Quantitative methods of evaluation (in points)

4. Knowledge:

• Features of e-marketing;
• Informational channels and technologies of delivering and distributing services;
• Marketing in global distribution channels;
• Marketing on the Internet.

Skills:

• Use basic facilities of e-marketing.

E-Learning, 
Individual work

Quantitative methods of evaluation (in points)

5. Knowledge:

• Objective and tasks of tourist information centres;
• Principle of establishment, operation and development of tourist information centres;
• Principle of creating and support of information resources of tourist information centres;
• Principles of linguistic support of tourist information centres.

Skills:

• Make a presentation of tourist destination in tourist information centre.

E-Learning, 
Individual work

Quantitative methods of evaluation (in points)

Themes

Contact work hours

Time and tasks for individual work

Lectures

Consultations

Seminars

Practical work

Laboratory work

Placements

Total contact work

Individual work

Tasks

1. Tourist destinations

4

1

2

1

8

5

Tests

2. Marketing in tourism and hospitality

4

1

2

1

8

5

Tests

3. Marketing of tourist destinations

4

1

4

1

10

6

Tests

4. Informational technologies of tourist destination marketing

4

1

4

1

10

5

Tests

5. Tourist information centres

4

1

4

1

10

5

Total tests

Total

20

5

16

5 

46

26

Assessment strategy

Weight in%

Deadlines

Assessment criteria

Tests
Total tests

70 
30

For 2 months since registration

60 - 100 points

Author

Year of issue

Title

№ of periodical or volume

Place of printing. Printing house or intrenet link

Compulsory literature

Закон України

2003

rada.gov.ua

Бабарицька В.К., Малиновська О.Ю.

2004

К.: Альтерпрес

Джанджугазова Е.А.

2005

Маркетинг в индустрии гостеприимства

224 с.

М.: Издательский центр «Академия»

Дурович А.П.

2008

Маркетинг в туризме

254 с.

Минск: Новое знание

Дурович А.П.

2010

Реклама в туризме

316 с.

Минск: Инфра-М

Любіцева О.О.

2005

Ринок туристичних послуг: геопросторові аспекти

436с.

К: Альтерпрес

М.: ЮНИТИ

М.: ФОРУМ

К.: КНТЕУ

СПб.: Питер

М : Инфра-М

К.: Київ. нац. торг.-екон. ун-т

М.: Издательский центр МарТ, Феникс

М.: КНОРУС

Барнаул: Изд-во АлтГАКИ

Additional literature

Зорин И.В., Квартальнов В.А.

1999

Туристский терминологических словарь: справочно-методическое пособие

664 с.

М.: Советский спорт

By Dimitrios Buhalis

2003

eTourism: Information Technology for Strategic Tourism Management

376 pp.

Pearson Education Limited

D. Buhalis and P. O’Connor

2005

Information Communication Technology Revolutionizing Tourism

TOURISM RECREATION RESEARCH VOL. 30(3)

Edited by Lesley Pender and Richard Sharpley

2005

The Management of Tourism

347 pp.

Мальська М.П., Антонюк Н.В., Гапич Н.М.

2008

Міжнародний туризм і сфера послуг

661 с.

К.: Знання